Posts Tagged ‘Social Media’

Posted on June 2, 2011 - by Kwame

Online PR: The only mini-guide you will ever need on how to win new customers

It is amazing how some people use smart (cost-effective, efficient, etc.) ways to sell their brands online. Social media has made it more easy to share your brand’s story and also get other people to spread the word about your products and services for free. Unfortunately “the word” people spread about you can be good or bad. It can help you make sales and it can help you lose sales. That is why it is best to master online Public Relations techniques.

Today, I will be sharing with you a short guide about how to do online PR. I’ve listed things you need to be using and doing and I also shared some links to tools you should be using.

Read on and take notes.

Case-Studies:

Case studies are an awesome sales tool since they serve as testimonials and also highlight benefits of your service at the same time. What you need to do first is have some case-study type articles on your business’ blog. When your product or service helps someone solve a problem or do something differently, write a blog post about it.

Share the step-by-step process you used to resolve it and how other people (especially prospective customers) can avoid or solve such problems. You can also share case studies as guest posts on other blogs. This is a powerful way of leveraging some other site’s audience to drive more traffic to your website and sales for your business.

Daily Alerts:

There is no better way to monitor your brand(s) online. Subscribe to daily alerts and respond to questions and rumors about your company. If someone asks a question about your business on Facebook, Twitter, on their blog or any other place on the internet, write blog posts that answers their questions and point them to the article. They might share your answer with their audience.

Some tools for tracking your company online are:

• Google Alerts
• Social Mention
• Trackur (commercial)

Networking with Journalists and Bloggers:

Contact bloggers and journalists via email, Facebook, Twitter or their LinkedIn profiles and start developing relationships with them. You can start by telling them how you loved or hated one of their recent or old articles and continue from there.

Unless you are going to pay them to do it, develop relationships first with bloggers and journalists before you ask them to write about your product or service.

If you are inexperienced with influencing people, I suggest you read Dale Carnegie’s “How to Win Friends and Influence People”. Also, you can read the blog articles below:

Some tools for finding and networking with journalists:

• Muckruck
• Help A Reporter Out
• FlackList
• Newsbasis
• MediaKitty

I only knew about Muckruck and Help A Reporter Out; I saw the rest on Ben Lang’s post on Mashable here: 10 Ways For Entrepreneurs To Build Brands Online

If you have money and want to save time, write a press release and go to PRWeb to get it distributed to the news media for you.

Online shows:

Find online shows you want to be on and contact the host to have you on it to share your expertise or advice.

• Get on webinars as a guest host; You can offer yourself for free and teach someone else’s community for free. You get free publicity in return and you increase the value of you and your company just by hosting a webinar because you are perceived as a consultant/ trainer and that lets people perceive you and your business as value deliverers.
• Contact bloggers to interview you on their blogs. Many bloggers do this nowadays. My favorite blogger in this area is Andrew of Mixergy. He does a great job. Ask bloggers in your niche if they will want to interview you and see where it goes.
• Get on podcasts relevant to your business area  as a guest and offer free advice.

Conclusion:

What you just learned is basically, the essentials of online PR. Use the lessons in this article to grow a powerful online brand. If you also have something to share about online PR, be my teacher and share it in the comments box. I suggest you share and bookmark this article using the social buttons below. Don’t forget to also subscribe to the RSS feed for more.

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Posted on September 6, 2010 - by Kwame

18 Tips Every Social Community Leader Should Remember

Are your followers on the social web for real? I ask this because sometimes it seems no one, out of thousands or tens of thousands of followers, is paying attention to anything you say or do. We hear stories of businesses with just a few hundred followers closing sales whiles others with thousands of followers are not able to leverage this and close a single sale.

If your primary aim of using social media is to help and direct people, then you’re qualified to be called a social community leader. That’s the only reason people will pay attention to you; if you lead them.

If you want to direct people to do what you want, take a cue from these 18 tips for social community leaders:

1. Develop synergistic relationships with your community so that they automate your marketing for you. Help them to achieve their goals (solve their problems) and they’ll help you solve yours.

2. Clarify your goals and objectives for each of your social web profiles. If you’re going to sell on one Twitter account and provide support on the other account, say so. Mixing things up is okay but some people find that hard to cope with.

3. Provide feedback to your community. Don’t always take their feedback and testimonials; give them yours. A good way to do this is to share with them the results you’ve got due to their participation in your business. This is a great way to show appreciation to your community and it also shows them that you listen to them.

4. Encourage and participate in discussions by asking questions in your status updates. Discussions often lead to more ideas and better insight of your community.

5. Strive to answer questions thrown @ you in a timely fashion. Huge time lapses reduce the momentum needed for a conversation to start or continue.

6. Don’t be ethnocentric. I don’t know how some people think but I added this one because I saw a terrible example of a status update with ethnic favoritism. Your community might be made up of people from all races so you don’t want to be ethnocentric no matter what you believe.

7. Develop a reward system for people who participate and take action in your social web communities. It doesn’t have to be a scheduled promo. You can give out stuff at random without announcing it. Announce it only after you’ve done it. This will make people start paying attention to you. They may even follow you and put you on a special list if this happened on Twitter so that they can see what you’re up to and take action when you ask them to.

8. Perform a social media audit regularly. This will help you improve your social media campaigns.

9. Brainstorm creative ways you can use to power up your community. Maybe offering freebies, tips and discounts sound interesting but how about adding some creativity to these campaigns?

10. Don’t argue. Drop your ego to a certain level. If you start arguing with one person in your community, everyone else sees it and people will begin to take sides. This will break the community you have worked so hard to build.

11.  Continue learning new ways to improve your community. Learn about online trends and facts so you know how consumers are evolving and also where they are spending more time and money.

12. Marketing Automation doesn’t mean using a bot or other tools to reach your community. Rather, it means you’ve gotten to the point where your community does your job for you.

13. Learn more about content marketing. Content sharing is now a big part of social media and smart marketers are producing more content. It is best to learn about different content marketing techniques so you can reach many people with different content formats.

14.  Strive to be indispensable to your followers. In other words, don’t be the average Joe. That’s too common and people are used to ‘common’. Be a resource.

15.  Explore ways other community leaders are building their communities. There are a lot of creative minds and campaigns out there. Borrow their ideas and mix them up with yours.

16.  Track and measure your effectiveness. That way, you know what you’re getting wrong and what needs to be fixed. Maybe the only person who’s paying attention to you is yourself. You’ll only know when you track and measure.

17.  Don’t share your blog post again and again. Don’t share your promotions again and again in one day. This is called spamming. I hate and so do your followers.

18. Only follow people you deem as qualified for helping you achieve your goals. By qualified, I mean targeted or your target audience. Following just anybody will only make your work difficult.

19. This is a bonus point. After harnessing all 18 steps, rinse and repeat . It’s time to get real with your followers. Just do it (borrowed from Nike )!

Here are some other articles you should consider reading. They are a valuable resource to me and will be to you:

On Managing a Community : ChrisBrogan.com

The Role of Leadership in Social Media: ScottMonty.com

The Power of Community – A Social Media Success Story by Hessie Jones: DannyBrown.me

Sometimes, when I see posts that I love (like the ones I’ve shared), I share them to say thank you. Just an idea for you to use if you know what I mean .

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Posted on July 29, 2010 - by Kwame

How to Effectively Communicate Your Online Brand

Do you know that communication can make or break your business? Many people think business communication is easy but it really isn’t. There is more to it than just words.

Communication is an essential tool for building your business and brand online. It actually has a direct relationship with content development and content marketing.

If you have an email list and social media community, you’ll need to know how to communicate with them.

In order to communicate effectively, there are nine questions you’ll need to ask yourself:

1. Who is the message for?
2. What relationship do you have with your target audience?
3. What is the actual message?
4. Will your message be useful to your audience?
5. Is the timing right?
6. What barriers are you likely to encounter?
7. What communication channel will you use?
8. What feedback are you likely to get?
9. How will you work with the feedback?

Basically, there are 4 characters involved in the communication process; the sender, the receiver, the message itself and channels.

Many people assume communication as a system that only has to do with words

The roles of the sender include:

• Developing the appropriate message/content for his audience: I once came across a college Twitter account with an update that said something like, “Get 1,000 followers in not time. Click here” or so. Please don’t do this. I was shocked when I saw it.

• Identifying channels for content distribution. Channels include: e-mail, social media and video sites such as Facebook, Twitter, Youtube, LinkedIn, etc., whitepapers, ebooks, etc.

• Identifying barriers that may hinder the purpose of the message. Likely barriers include email filtering (to prevent spam), nature of your list (e.g. demographics, income levels, etc.) and language.

• Analyzing response: The kind of feedback you get will let you know how effective your message was. This is an essential part that is actively being considered by both new and old businesses.

As the sender, you have many tasks on your hand and you should make sure to follow through the above roles if you want to be effective. For example, once you identify appropriate channels for certain types of messages, you’ll not have to worry about what type of message to communicate and how to deliver it.

The receiver’s roles include:

• Consuming message
• Sharing message to other people who may be interested
• Giving Feedback
• Doing any other thing the message asks them to do.

The receiver has the magic wand when it comes to sharing and acting on your content.

Your message could be any of these types:

• Newsy
• Sales pitch
• Survey/feedback request
• Tips/tutorials

Messages can serve the following purposes:

• Inform
• Educate
• Convince

Messages can be converted to the following formats:

• Video
• Audio
• Document files; .PDF, .doc, .txt, etc.
• Graphic; .gif, .jpg, .png, etc.
• Regular text/ undocumented text
• Regular speech

Channels are paths for communication; email, social media, telephone, TV, Radio, etc..

The channels I currently use to communicate Sociatic are Q&A sites, Twitter, LinkedIn, Junta42, Social Media Today, Bizsugar, Delicious, Google Buzz, blogs (via this blog and via guest posting on other blogs) etc.

When you identify and recognize the communication process like this, you can easily convince and convert your leads into sales.

Let me know if I left something out.

Posted on July 26, 2010 - by Kwame

Understanding Social Media: The LIFE of Social Media Marketing

Do you have an easy means of reminding yourself of what social media is about? There are so many posts on this subject.

I’ve decided to summarize it so you can easily remember it for your business purposes.

Social media is about L.I.F.E. with your prospects on social sites.

Now, let’s define what L.I.F.E. means in social media. I’ll show you what each letter means; of course, starting with L and ending with E.

• ‘L’ is for Listening: Your prospects are out there. Are you listening to them? You can use these any of these social media listening tools: 10 tools for listening in social media.

• ‘I’ is for Innovating: What’s your unique feature? Have you blended that into your social media strategy? Innovation sparks interest. Here is a resource article for innovation: Using social media to drive business innovation: insights from Guy Kawasaki and Target’s Michael Axelin

• ‘F’ is for Friending: Friending means building relationships. You’ve earned some prospects (fans or followers) so the next thing to do is invest in them. Chris Brogan shared some tips on this: Deepen Your Networks.

• ‘E’ is for Engaging: Start conversations about your brand. Join conversations concerning your brand. Be present wherever your brand is being talked about. Kyle Lacy wrote a great article about how to engage: 20 Ways to Engage Contacts in Social Media.

In summary, social media is about Listening, Innovating, Friending and Engaging with your prospects.

Next time you want to remember what social media is all about, think, L.I.F.E. The meaning will let you draft a better social media strategy.

Posted on July 21, 2010 - by Kwame

Download: Sociatic Brand Communication Resource

Hello everyone. I have packaged some of my best blog posts into a tidy PDF so that you could read them offline and share them if you want. Yes, it is just for you so go ahead and download your copy. It is FREE.

The PDF shares 10 posts from this blog. All articles talk about marketing; branding, social media, etc.

It is easily sharable (incase you want to show it to your friends or colleagues) so go ahead and share it as much as you like. Your audience will thank you for giving them a valuable resource.

Click on this link to start your download.

P.S., I am available for hire if you want to have something like this for your blog or business. Get in touch.

Posted on July 20, 2010 - by Kwame

10 Ways to Generate Leads With Social Media

How many leads do you generate every month with social media? If you’re not getting enough leads, today is your lucky day.

After reading this article, you’ll have 10 ideas you can use to increase your website traffic and leads. You may already know some of the ideas but trust me; there will be some you don’t know. So make sure to read through all the ideas and let me know if you’re already using any.

Let’s begin.

1. Create a digital product, write guest posts and offer your product for free in your byline. The product could be an eBook, infographic, themes or any other digital product. Make sure you have your website links in the document. You can also encourage people to share it and put a link back to your site. Tip: A little bird told me that Infographics spread like wildfire .

2. Search Twitter for discussions related to your niche. If there are any questions, answer them with an @ reply and provide a link back to your blog post or any relevant page on your site. This tip doesn’t necessarily grow your traffic but it sure will give you quality leads if done right.

3. Turn your blog posts into slide presentations and upload them to slideshare and scribd. Put your website and social media profile URLs in there so people who view your slides can pay you a visit. This is a cool way of repurposing your blog posts and regaining some value back.

4. Plan a series of Videos and use Tubemogul to post them to the various video sites. Make the videos as interesting as possible. By interesting, I mean enlightening, funny, … something people will remember. At the end of each video, ask people to go to your site and sign up for your newsletter in order to receive new video alerts and other updates from you.

5. Answer relevant questions on Q&A sites like Yahoo Answers, Yedda and Answers.com. Ask people to Google “your business name or any keyword you rank #1 for” and click on the first result. You can post your website URL straight away but do that less often so you’re not seen as a spammy contributor to these sites. One more thing, answer the latest, freshest questions if you want to see any relevant increase in traffic.

6. Post short useful articles on forum sites relevant to your niche and leave a link back to your site.

7. Create an eBook. Take a sample out and make a PDF out of it. Share it on Lulu and Docstoc. At the beginning and end of the sample, provide a link to a page where people can put in their email addresses to receive the full book/report. Encourage people to share it with their friends and colleagues.

8. If you want to rank high for any keyword or phrase, make that phrase your anchor text in your guest post bylines. For example, say you want to rank high for the key phrase, “brand communication”, you use that as your anchor text and put your website link there. The higher the PR of the blog you are posting on, the better your chances of ranking higher. Do this consistently for all guest posts you write and use the same key phrase until you are on page 1 of Google’s search. I am on page 2 of Google right now for the key phrase, “brand communication” and I only used that as my anchor text in just one guest post. When I use it again on a top PR (page rank) blog, I will rank even higher. Try it for yourself. By the way, this is a neat trick I learnt from Brian Clark’s “How to Create Compelling Content That Ranks Well in Search Engines”. Download a copy on this page: SEO Copywriting Made Simple.

9. Answer Questions on LinkedIn. Connect with other professionals. Ask your past customers for recommendations. Jason Falls wrote an article on how to make LinkedIn answers part of your routine so head towards his blog to read about it.

10. Run a survey on your blog, Twitter and Facebook and share the results with other people. Explain the methodology and findings of your survey and publish the results in PDF format and share it on your site and other sites. Send a message @ everybody who participated in the survey on Twitter with a link to the results. You can also contact bloggers in your niche and ask them to share your findings. Tamar Weinberg shows you how to pitch superstar bloggers here: How to Get an Influencer’s Attention.

Phew! That was a short ride . Okay, seriously, you should apply these tips. You don’t have to implement all at once. Bookmark this page, start with 2 or 3 strategies and come back later to try out the other ones. Some may work for you and some may not.

Remember, social media is a lead generation tool and newsletters are your lead collection and sales tools so have your newsletter signup boxes ready to collect email addresses. Prepare some bait for the stubborn ones .

What strategy do you use to build more leads, links and traffic?

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Posted on July 12, 2010 - by Kwame

5 Misconceptions That Confuses Businesses About Social Media

Do you really understand social media? Understanding social media is not a difficult thing at all. However, some businesses still can’t figure it out. They can’t figure it out because misconceptions are spread all over the internet concerning social media.

Getting more involved in social media now is better than waiting until later because it will get to a time that it will seem more confusing and even more difficult for businesses.

If you hold any of the beliefs below, do away with it and jump on board before you miss the train.

• Misconception #1: Blogging is a tool: Blogging is a business strategy, not a tool. A blog is rather the tool used for blogging. A blog also helps you integrate your other strategies like social media marketing by linking to other strategy enhancing tools like social media websites such as Facebook, Twitter, LinkedIn and Youtube. Yes, social media marketing too is strategy. All the strategies you use in your blogging and social media strategies are just sub-strategies of blogging and social media which are your main strategies for success in achieving this or that.

• Misconception #2: Social Media is about numbers: Is it of essence to build 40,000 Twitter followers and 20,000 Facebook fans who don’t buy from you? Social media is about relationship building and influence. Sorry, but having a large number of followers doesn’t mean you are influential. One-to-one relationships build influence. Good relationships later lead on to influence. If you have 200 Twitter followers who listen and engage with you, you stand a better chance to get a sale from them than from 40,000 people who don’t send you @ messages about anything of your business’ interest. It’s best to follow the people you want to talk or listen to (a.k.a. your target audience) than follow just anybody.

• Misconception #3: Automation Means Using Tools: No, measurement rather means using tools. Automation means your fans and followers will do your work for you. They will be your evangelists and will recruit more fans and followers for you. The number one quality required here is patience. If you rely on tools to build your fans and followers, you will most likely recruit web robots who also want you to buy something from them. Would you rather waste time gathering status update spectators or you want to utilize your time to build a more targeted following?

• Misconception #4: Be present everywhere: So you’ve been told to have a Twitter profile, a Facebook fan page, a Youtube channel, a LinkedIn group, Digg profile, etc. Well, are your customers gathered there? Do you have the resources to manage your business on every social media and networking site? Before you put your business on any social networking site, be sure of what you want to achieve with that profile; customer service, more leads or maybe sales. After setting your goal, stick to it. If at any point you find any trouble getting the results you want, perform a social media audit.

• Misconception #5: There is no ROI: If you are not getting any ROI, then you are either doing something wrong or you’re not measuring things right. Dell has been able to make over $6.5 million on Twitter alone. Avaya also made a $250,000 sale using Twitter. Small businesses are also using Twitter to bring in some ROI using social media. To make social media marketing work for you, you need to communicate your intentions well with your followers. Dell’s @delloutlet clearly tells everyone they will be selling. We all know what an outlet means. If all you are going to do with one of your Twitter accounts is to just give discount coupons, tell your customers about it. So anybody who follows you knows you’ll be tweeting coupons from time to time. Secondly, ROI is not just about money or profits. If your aim is to get leads or newsletter subscriptions, your ROI will be the number of leads you collect. Then your ROI on those leads will be the number of leads you convert to sales. Social media can be a channel for both lead collection and direct selling. You need to communicate it well. Plan your campaign well. Remember, the most important thing in marketing is communication so don’t forget to plan about what you want to communicate to your followers.

Now that we have gotten these wrong ideas taken care of, where are you headed to with your social media marketing campaign? In your experience, what other misconceptions have you found?

Posted on June 3, 2010 - by Kwame

25 Characteristics of Highly Effective Social Media Campaigns

There is so much rock and roll going on involving businesses running social media campaigns. However, there are not many social media rockstars. Their guitars vary. Some rock hard and some… not so hard. Some even have broken guitar strings. We don’t notice the size of their guitars though. What we notice is the kind of music they produce.

There are certain characteristics that differentiate the effective social media campaigns from the boring ones. You need to learn these characteristics if you also want to be effective with your campaigns.

Don’t worry if your ‘strings’ are broken. You can fix it.

Here are 25 characteristics of highly effective social media campaigns (from the rockstars) and some tips to help you rock like them.

1) They spread like wildfire. Effective social media campaigns spread very fast. If your campaign is not spreading, it is not effective. Test the waters with micro campaigns. Learn to swim before attempting to ride the big waves.

2) They are not spammy. Don’t just promote your site links; share something insightful about your company or product. Don’t send out the same message to your community. It is spam…and it is very annoying to them. Even to you. Admit it.

3) They provide value. Value can come in the both physical and mental forms. Effective campaigns provide value in any or both of these regards.

4) They are well branded. Clothe your campaign from head to toe with your company’s identity. Use your logo, your USP or slogans, your colors, and any other thing that defines your business’s identity. Add your brand to every video you produce; don’t add just your website address.

5) They are measured. You need to track your social media marketing efforts. Whether you install Google Analytics on your Facebook fan page or you use Post rank to measure your effectiveness, make sure you work with the data.

6) They have excellent copy. Leave a positive impression in just a few words. Using big vocabulary is not the way to go; making sense is what matters.

7) They don’t ‘sell’. Instead of selling, you should work at generating leads with your social media campaign. Sell to those leads later on.

8 ) They build relationships. Don’t just broadcast. Interact. Building relationships  helps build even more relationships. It also increases the perception of value and builds loyalty.

9) They build trust. Be as honest in your campaign as possible. Trust is very hard to earn back once lost. Your campaign should build and maintain trust in your build.

10) They are innovative. Regular campaigns mostly go unnoticed. Innovation adds ‘flavor’ to your campaign. It is the aroma of your campaign and the one thing that will convince most people to take action.

11) They have ears. Your campaign will not be successful unless you listen for feedback. People may have something to say so listen and show appreciation or let them know you are working on it. Never delete a negative feedback.

12) They are well organized. Your campaign needs to be well planned. It should have a first step and an nth step (where n is the number of the last step). Follow through from step 1 through to step n. Don’t go from step one to step 3 to step 2. Plan your steps well so it is easy to follow through step 1 to the last step.

13) They are maintained by humans. Don’t rely on automation when it comes to marketing on the social web. It just won’t work. Besides, it destroys trust. Put a human being in front of, in-between and behind all your social media campaigns. I want to talk to a human being not a robot.

14) They are consistent. You need to be consistent with your update (or broadcast) schedules and interact with people who leave replies and comments. If you broadcast once a week and change to 5 times a day, people will begin to question your actions. Unless you give them good reason why you have changed your schedule.

15) They have bait. You need to have some sort of bait to convert visitors into leads. Try eBooks, free products, white papers, discount codes, samples, free vouchers, et cetera. Bait them to get them .

16) They use leverage. They leverage the subscriber bases of their communities and other people’s communities. They also leverage their company strengths.

17) They include a blog. I suggest you have a business blog before you start your campaign. Your blog should be the hub of your social media campaign efforts. Make you install social media sharing buttons to make it easier for others to share your blog’s content.

18) They engage other blogs. You can do this too. Apply as a guest writer for blogs in your target market. Read blogs in your niche and leave thoughtful comments (not just a “thank you”).

19) They are not everywhere. If you want your campaigns to be successful, don’t register for an account on every social media site. That will only burn you out and your campaigns will be fruitless.

20) They have humor. Adding humor to marketing is a cool way of saying “we are a friendly business”. It makes your marketing memorable. A priceless result.

21) They share company events. If your company is being bad mouthed, tell your customers about it. Tell them the truth in it and the lies. Don’t give them the chance to second guess your company. If your company is nominated for an award, tell your community about it. If your company wins the award, tell them. If you lose the award, tell them.

22) They integrate offline marketing. Print some T-Shirts, with your logo, Twitter handle, Facebook fan page URL and your slogan on it and give them out to your customers. Send out paper printed catalogs to your online leads. Add your Twitter and Facebook URLs to your contact address. Integrate offline with online.

23) They use the right networks. Even though Facebook supports videos, video campaigns will do better on Youtube than on Facebook.

24) They use photos and videos. Photos and videos leave a lasting impression on peoples’ minds. The best photo you can use is your logo. When you make a video, put your logo on it.

25) They have a call to action. What is the essence of a marketing campaign without having a call to action of some sort? I suggest you use your social marketing campaigns to generate leads before trying to sell anything. By the way, “signup below” and “call us now” are not the only call to action examples. “Click to view our portfolio” is an example of call to action. Your call to actions must follow a sequence; from your homepage to the last page.

Tanaa, tanaa, yay,yay, yay! Sorry, couldn’t help it.

Here are 3 other useful resources:

1. Is Your Social Media Clap-on, Clap-off?

2. Understanding Social Media Using Honey Bees As A Standard Model

3. How to Be in the Right 50% of Social Media Marketing Campaigns

There are lots of valuable tips in this article you could use. I suggest you print it out and use it as a reference when you are running your campaigns. I also encourage you to bookmark it online and share it with your friends and colleagues.

Let me know if you are a social media rockstar. Share any tips, questions or comments you have in the comments area.

Thumbnail photo by Silvertje.