Posts Tagged ‘business promotion’


Posted on May 31, 2010 - by

How to Write to Get Free Publicity For Your Business

How to Write to Get Free Publicity For Your Business

There are so many ways you can get free publicity. I will be sharing them on Sociatic but it will not be all at once. I want you to get time to savor and apply my tips to your business.

Writing is one way of getting free publicity…targeted ones of course.The trend towards online writing is on the increase. Those who actually take advantage of online writing are mostly bloggers. Businesses seldom use writing to promote their products. The keyword here is seldom.

However, there are some businesses that use this technique very often to promote their business.

If you are not already using writing to promote your business, you better start now.

Two reasons why you should use guest writing in your marketing:

  • You don’t pay anything to write for a publication; whether it is online or offline.
  • You get free promo to the blog’s audience (RSS readers, Twitter followers, Facebook pages; generally, people who love to visit and read that blog).

The web is not the only place you can write. You can also write for magazines and newspapers. You could try and get a column in a newspaper and share your expertise or in other words, help people solve problems related to your niche.

I have seen doctors and lawyers with their own columns in some newspapers and then in return, they get their byline (itsy-bitsy bio about the writer) published along with their article.

If you can’t get a column, you can contribute to an existing column in the newspaper or magazine. Just make sure you write something related to what you do. Also make sure you are writing for a publication your target market reads.

If you prefer web writing too, there are a number of blogs that accept guest writers. Writing online is an excellent way to get all the promotion you need. This is because, these days, things on the web are shared more than things offline.

For example, let’s say you write a very interesting article that gets lots of people’s interest. If you are lucky, your article may go viral when lots of people share it through email, Digg, on their blogs, facebook, et cetera.

Actually, some guest writers have experienced this with their articles and it shot their brand up and boosted their business.

Okay, so now you know why it’s shoe-string marketing. Now let’s look at what to consider before you guest post.

Things to check before Guest Writing:

  • Audience: The publication’s audience (or readership) should be targeted towards your product or service. For example, if you are a web developer, write for a web development publication and if you are a business coach, write for a business blog.
  • Numbers: Check the number of subscribers the publication has. You can find out by asking the publication. Some blogs share their RSS subscription number on their blog via a chicklet/widget (what’s the difference?). If that is not available, you can ask the owner of the blog. You can also check other stats such as Twitter following, traffic ranking(use Alexa.com), et cetera. This is to make sure you get many eyeballs to read your content and thus, drive traffic to your website.
  • No Selling: That will turn people off.  Besides, many publications won’t accept a guest post like that. Your article needs to be original and should provide value for the blog’s readers by solving a problem. If you want to add a sales pitch, write a press release instead.

Oh, one more thing. Some publications give you a secondary benefits for your guest writing efforts; they pay you for writing for them. You can expect to be paid as much as $150 per guest article. That’s secondary benefit to us because what I want you to achieve is free publicity for your business.

Some online publications that accept guest writers are:

After going through all the processes and check lists, I can’t end this article without stating that you need to keep doing it to get the result you want.

A single article could get you some sales or leads but in order for you to achieve more valuable results (with “more” as the word of emphasis), you need to get published a couple of times. One article might bring in some showers of profits but several articles will bring in a flood of profits; that is, if you are selling a good product ;) .

In my opinion, it will be better to write regularly for one particular blog so that the community over there gets to know you and trust you more to do business with you through your own site. After you establish some authority or relationships on that blog, move on to another one (also related to your niche) and build more relationships. It may surprise you that some of your friends from blog number 1 read blog number 2 too.

Give yourself some time to get serious results. You don’t always have to write the articles if you get frustrated along the line. You can always outsource your writing to professional writers on Elance or Odesk for a few bucks.

Before paying anybody to write your articles for you, request that all the applicants (or bidders) submit a small introductory piece so you can assess their writing.

Oh, you will also need to make sure the writer has some knowledge about your niche for obvious reasons. It will make the work easier for both sides.

Which shoe-string marketing techniques do you use? Have you ever used guest posting to market your business? Let me know your experiences in the comments box below.

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