Posted on July 27, 2011 - by Kwame

Cinemagraphs; The Ultimate Invention for Future Online Branding and Marketing

Recently, there has been some buzz surrounding cinemagraphs; still photos with some animated areas. Many people may see cinemagraphs as just works of art/creativity but I see a future where they are used by businesses to introduce their products or employees online.

Below are some examples of cinemagraphs. Click on the images to visit their sources:

1) Could wine and beverage companies be using cinemagraphs to make their products look more appealing on their websites? I bet they can!

2) Can’t grocery shops be using cinemagraphs on their websites to show the freshness of their groceries? I bet they can!

3) Can’t fashion houses be using cinematics to reveal their latest designs? I bet they can!

4) What about phone companies? Can they use a cinemagraph like the one below and say something like, “You just can’t stop using it”? I bet they can!

5) And I bet make-up artists and/ cosmetic sellers can have a cinematic similar to the one below and have a thought bubble over the woman’s head, saying something like, “The new Sociatic lip-stick is fantastic! Henry will love this!” and then there’ll be a link to that exact lip-stick?

Okay, maybe I was a little biased with the “Sociatic lip-stick” thing but I guess you got my point.

I don’t believe there is an easier way to use cinemagraphs all over a site that carries thousands of products. Just one cinemagraph on the homepage or one in each product category might work well.

If it is used to introduce every new product a manufacturer makes,

1) Will it be more sharable across social media? Yes!

2) Will it appeal to people more than just using regular photos? Yes!

3) Will it increase sales? Maybe! Just like video, I don’t see it being a miracle invention! You need to be creative with it in order to get the best out of it but I trust that it will be a better tool than regular (still) images.

So, I have got some work for you to do. Share this post across the social web and let’s see your friends reactions. Do you believe cinemagraphs will be used in future online marketing? Do you think it should? I will like to know what you also think.

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