Posted on September 8, 2010 - by Kwame

How to Generate Leads For A Fresh Business Idea

Are you launching a product soon? Well, I am and I’ll be taking you through the product I will be launching and how it will help you in launching new businesses and profit avenues for your existing business. But first, let me take you through some lead generation lessons.

Some time back, I wrote an article about how to generate leads with social media and it is my most read article to date. After seeing the success of that post, I saw the need for an easier and better way of generating leads. So I came up with an idea to develop a product that will make it easy for businesses to generate leads.

Simple Lead Generation:

If you need real simple lead generation ideas, follow these steps:

• Read my post on generating leads with social media
• Get an email marketing/ newsletter software
• Set up a landing page to receive the traffic you generate
• Post a video presentation or screencast to describe what you are about to launch
• Setting up some lead ‘bait’ will do (Just a reminder . This is very important)
  
• Set up a confirmation page for your subscribers
• Continue driving traffic to your landing page to build more leads
• Analyze your traffic to lead conversion ratio and test with new videos and screencasts
  
• Nurture your leads
  
• 5, 4, 3, 2, 1, blast off! Go ahead an launch.
  

Having a high converting landing page will be one of your keys to success. Luckily, I have designed and developed (with some help) a site that will make you convert your traffic to leads without a sweat. It is almost finished and it can be used in many different ways to achieve one result; generate leads.

Before I show you how it will look like, here is what you can use it for:

1. Event invites
2. Webinar invites
3. Beta testing invites
4. Lead generation for product/ service launches
5. Lead generation for blog launches
6. Lead generation for membership site launches
7. and Just any type of lead generation

It will be called the Ultimate Lead Generation Theme. You can see a photo below off what it looks like:

The Ultimate Lead Generation Theme is a site template that will do more than just convert your traffic to leads. It will also help you get more traffic.

Here are the features it will have:

• A video panel; This supports Youtube Videos and Flow Player Videos. Actually, you can replace the video panel with scripts like SlideDeck if you are not into videos.
• Easily Editable subscription form; You can easily put in
• Contact Form (Ajax based); In case your message wasn’t clear, visitors can contact you for more information using this form instead of going away and not subscribing. So this will give you a second chance to try and convince them to subscribe. Also, because it is Ajax based, the page doesn’t load when the enquirer clicks on the “Send” button. This will also enable your visitors to reconsider and subscribe to your newsletter without being taken off the homepage.
• Text section: You can enter a brief information about you or about what you’ll be launching on the site
• Social Sharing Buttons; If you are really interesting, some people might consider sharing your home page by clicking on any of the sharing buttons at the top of the site. If you are lucky, this will make your traffic generation a little easier .

So expect my product to launch soon. It will come in 4 color variations during the first launch. I will be running a competition during the launch so that you can grab it for free. Stay tuned (oh, you can do this by subscribing to the RSS feed) for more. If you have any questions or suggestions, the floor is yours in the comments box.